Arcway free pilot for 3 spring partners
Caleb Barclay, CEO
Arcway is opening a free pilot!
Most builders are still selling homes with PDFs, render galleries, and static floor plans.
This spring, we’re partnering with three production homebuilders to deploy interactive 3D directly into a live sales or marketing moment.
A community launch.
A new sales center.
A website refresh.
PCBC. IBS.
A major campaign push.
Not as a demo. Not as a prototype. As a real buyer experience inside your actual sales process.
The goal is simple: Put interactive 3D in front of buyers and measure what happens.
What we deploy
Each builder gets a live Arcway configurator deployed based on their sales motion and launch goals.
Kitchen experience
Usually the highest emotional moment in the buying process.
Buyers can:
Swap cabinetry
Compare countertops
Change fixtures and hardware
Explore finish packages in real time
Same-day deployment
60-day cohort window
Exterior experience
Built for community launches and curb appeal marketing.
Buyers can:
Configure elevations
Compare siding and trim
Switch rooflines and garage options
Orbit the home in full 3D
2 weeks from CAD handoff
90-day cohort window
Included with both
Live 3D configurator
Options management portal
CSV option uploads
Pricing and visibility controls
ERP/catalog integrations
Buyer engagement analytics
No engineering tickets required.
Why builders are doing this
The goal is simple: see whether interactive 3D changes buyer engagement and conversion before committing to a broader rollout.
Same buyers.
Same plans.
Different experience.
Why we’re keeping it small
We’re limiting this to 3 homebuilders.
The teams in the cohort will help shape the next generation of Arcway across buyer experience, options management, and sales workflows.
A lot of the current platform was shaped through collaboration with Drees Homes, Buffington Homes (Toll Brothers), and Thomas James Homes.
Who it’s for
Production builders
100+ annual closings
Active sales or marketing initiatives this spring
A clear internal owner for deployment
Custom builders are probably not the right fit.
Three builders.
Applications reviewed as they come in.
Request invite
If you have questions or want to apply, the fastest path is to reach Caleb at caleb@arcway.ai or use this form.
